Welcome to LFTD Grounds by Dystce Fuel for the In-Between. Coffee for the moments that matter.
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If you’ve landed here, I want you to know something right away: you’re not just “visiting a coffee website.”
You’re stepping into a story—mine, and (if you let it) a little bit of yours too.
Because LFTD Grounds by Dystce wasn’t built in a boardroom. It wasn’t launched with a massive budget, a warehouse full of product, or a marketing agency telling me what to say. It started the way most real things start: with a person trying to build something meaningful in the middle of real life—work, stress, hope, doubts, late nights, early mornings, and that quiet inner voice that says, “What if you actually go for it?”
This is my welcome to you. It’s a behind-the-scenes look at why I started this business, what we stand for, and why I genuinely believe you’ll taste the difference—not just in the cup, but in the intention behind it.
The “in-between” is where life is really happening
Most brands try to sell you a lifestyle you don’t live.
LFTD Grounds was built for the one you do live.
-The “in-between” is that space most people don’t talk about:
-The 5AM wake-ups when you’re trying to get your head right before the world starts pulling on you
-The lunch break where you’re re-centering after a chaotic morning
-The evening grind when you’re chasing a goal you haven’t told everyone about yet
-The hard seasons where you’re building something and nobody claps… yet
-The fresh start moments where you’re deciding to be better than yesterday
That’s what “Fuel for the In-Between” means. This coffee isn’t meant to be background noise. It’s meant to be a steady, reliable ritual—the kind that helps you show up for your life with more clarity, more consistency, more you.
Why I started LFTD Grounds by Dystce
I didn’t start this because coffee was trendy. I started it because coffee was personal.
Coffee is one of the few things people across the world share, no matter what their life looks like. It’s a ritual. It’s comfort. It’s momentum. For a lot of us, it’s the one stable piece of the day when everything else feels uncertain.
And if I’m being real with you: building this business has been one of the most challenging things I’ve ever done.
There are moments when faith wavers. When you’re doing everything “right,” building the store, running the ads, posting the content, learning as you go… and you still wonder why things aren’t moving faster.
But this is exactly why LFTD exists.
Because I know I’m not the only one. I know there are other hardworking people out there trying to build, trying to heal, trying to stay focused, trying to become who they’re meant to be—while still paying bills and showing up for everyone else.
LFTD is my way of saying:
You’re not alone. Keep going. And let your daily ritual support your daily rise.
What makes LFTD different (without bashing anyone else)
I’m not here to tear down other coffee brands. That’s not my style. I’m here to build something I’m proud of.
So here’s the honest difference:
1) Freshness isn’t a buzzword here—it’s the whole point
A lot of coffee people drink is built for shelf life. It’s designed to sit around and still be “acceptable” months later.
LFTD is built around fresh-roasted coffee as a priority, not an afterthought.
Freshness matters because it impacts:
- Flavor (more vibrant, more alive, more layered)
- Aroma (the thing you smell when you open the bag and immediately feel like, “okay… this is real coffee”)
- Overall experience (less flat, less stale, less “why does this taste like nothing?”)
2) This is roasted with intention, not pumped out with volume
Big volume brands have a different job than I do. They’re feeding massive distribution channels.
My job is different:
Deliver an experience that feels personal, consistent, and worth repeating.
3) You’re buying from an actual human
When you support LFTD Grounds by Dystce, you’re not just helping a company hit quarterly numbers.
You’re supporting a real person building something with purpose—someone who actually cares whether you enjoy it, reorder it, and feel like you made a good choice trusting a small business.
What you can expect when you order from LFTD
I want the experience to feel simple, smooth, and satisfying—because trust is built in the details.
When you shop LFTD, here’s what you’re really getting:
- A curated coffee lineup that’s meant to match different moods, mornings, and goals
- Specialty-roast quality with a focus on the kind of flavor that stands on its own (even before you add anything)
- Options that fit your routine—whether you’re the “one cup and go” type, or the “coffee is my whole personality” type
- A brand that’s built to encourage you, not pressure you
- Free shipping to the USA (because I want the barrier to trying it to be as low as possible)
And if you’re someone who loves tea too, I’ve got love for that ritual as well—because sometimes you don’t need more speed… you need more calm.
If you love add-ins, here’s a perspective that changes everything
A lot of people enjoy flavoring, creamers, foams, all the extras—and there’s nothing wrong with that.
But here’s the real question:
If the base product is great… what happens to the final experience?
It gets better.
When the coffee is high quality and fresh, even your “fun” drinks taste cleaner, richer, and more complete—because you’re not trying to cover up bitterness or flatness. You’re building on top of something solid.
So whether you drink it black, lightly sweetened, or fully decked out—starting with better coffee changes the whole game.
This isn’t just coffee. It’s a decision you make every morning.
Here’s a simple truth most people ignore:
Your mornings shape your life.
Not because everything has to be perfect—but because your mornings set your direction.
And coffee, for a lot of us, is the first decision of the day:
Do I rush?
Do I settle?
Do I choose better?
Do I treat my routine like it matters?
LFTD is for people who are trying to live with intention—even if they’re still figuring it out.
Even if they’re tired.
Even if they’ve got doubts.
Even if they’re building a dream quietly.
What I want this brand to feel like for you
I want you to feel three things when you buy from LFTD:
1) Seen
Like, “Yeah… this brand gets it.”
Not just coffee. Not just caffeine. But the moments we’re actually living in.
2) Supported
Not in a cheesy way. In a real way.
Like you’ve got a small ritual that helps you keep your head up and your feet moving.
3) Proud of your choice
Because you didn’t just grab whatever was closest.
You chose something crafted with intention—and you supported someone building something honest.
Upcoming Sale: Save the Date (Dec 21–23)
If you’ve been watching from a distance and thinking, “Okay… I’m gonna try it, just not yet,” this is your sign.
LFTD Grounds by Dystce Sale
15% OFF orders $40+
Runs December 21–23 (Central Time)
Code: LFTD15
This is a great time to:
- Stock up for the end-of-year grind
- Grab a few bags for the holidays (for you or as gifts)
- Try something new without overthinking it
- Support a small business at a time when it truly matters
If you want to shop, head here: lftdgroundsbydystce.com
Not sure what to order? Here’s a simple way to choose
If you’ve never ordered from me before, don’t overcomplicate it. Here are three easy paths:
“I just want something I’ll love”
Start with a crowd-pleaser style: smooth, balanced, easy to drink daily.
“I’m chasing focus and momentum”
Pick something bolder—something that feels like it has presence in the cup.
“I want comfort, warmth, cozy vibes”
Go for a more dessert-leaning or comforting profile—something that feels like a reward.
And if you’re unsure, you can always grab two and make it a mini “taste test week.” That’s honestly one of the best ways to discover what you love.
A promise from me (as the founder)
I’m not perfect. I’m building. I’m learning. I’m putting in the work.
But I am serious about this:
I will always care about delivering something I’m proud to put my name behind.
This business exists because I believe your routine deserves better than “good enough.” And because I believe small brands can still create big impact—one bag, one cup, one reorder at a time.
Welcome to the LFTD family
If you read this far, thank you. Seriously.
Whether you order today, during the sale, or weeks from now—I’m grateful you’re here.
And if you’re currently in an “in-between” season—building, healing, trying again, starting over, or just fighting to stay steady—this is your reminder:
Keep going. Your consistency is doing more than you think.
When you’re ready, I’d be honored to be part of your ritual.
Shop: lftdgroundsbydystce.com
Sale (Dec 21–23 CT): 15% off $40+ with code LFTD15